Columbia Block Games only 99 Cents?!

I saw the following ad on BoardGameGeek this morning:

Try a game for only 99 cents!

I clicked the link thinking it was for a mobile version of the game. It took me to Columbia‘s page for Juluis Caesar with the following info:

Welcome BoardgameGeek User. How’s this for a fair deal? You get to try Julius Caesar for just 99 cents and we pay for the Priority Mail shipping! You’ll have the game in 2-3 days. Play it for a month! Your credit card will automatically be billed the $64.00 balance if you keep the game. Or return it with no further obligation. Credit card required. USA only. 1 game only.

Interesting concept. Board games are often purchased after someone has actually played the game. Once they know what the game is like they will be much more willing to put down the $40-80 a new game costs. The deal appears to work with Hammer of the Scots as well (possibly other games too?).

My personal theory is that it takes so long to put all the stickers on those blocks that by the time you’re done the 30 days will be up. In all seriousness, I wish them well. But I have my doubts. And what about those of us who take advantage of this offer and decide the game isn’t worth the $60-65? Will Columbia Games be offering a new “pre-stickered” version of their game with the returns?